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ABSCBN Sports, NCC sign historic broadcast deal.

The country's biggest network has signed on to broadcast the country's biggest cheerleading championship. ABSCBN sports and the NCC recently signed a deal to cover the National Cheerleading Championship College COED division finals on March 6. The broadcasting agreement was signed by the President and COO of the NCC, Mr. Carlos Valdes III (left), and ABSCBN Sports President Mr. Peter Musngi (center). Also representing the NCC was Emiliano Caruncho IV, NCC head for Business Development and Finance (right).

Present during the signing were ABSCBN Sports Head of Production Jennie Jimenez, Sports Sales Head Jojo Garcia, Business Development Unit Head Al Neri, and Executive Producer Abet Ramos. Also present were the NCC International Director Joe Jackson, Marketing and Operations head Aimee Bulay, and Logistics and Interactive Head JR David.

"Once again, ABSCBN sports does a first. This is a landmark agreement, since this is the first time that our National cheerleading competition is broadcast LIVE", Said Musngi. "Even in the US, the competitions are aired on tape delayed basis. This is exciting for all fans of the sport of cheerleading."

"We are proud to be partners with the country's premier sports broadcast organization in bringing to you the best cheerleading squads in the Philippines", said Valdes. "ABSCBN sports has always been associated with the highest standards of sports coverage and marketing and we are privileged to have been afforded the opportunity to work with them."

"We are happy that all fans of cheerleading--especially those in the provinces---finally see all the action up close and live", Caruncho added. "This will allow squads to showcase their elite skills to wider audience and help the sport grow even more."

The arrangement will cover the National Finals of the Collegiate Coed Division from 2-6pm on March 6 at Ynares Sports Arena along Shaw Boulevard. This will be seen LIVE on the ABSCBN Sports block of Studio 23.

The competition will showcase the 21 best collegiate squads from around the nation, who had qualified for the NCC Finals in regional competitions since last year. Teams to watch out for are: 2009 National Champions and NCAA Champs University of Perpetual Help Dalta System (UPHDS), 2009 1st runner up University of the Cordilleras, 2009 2nd runner up Xavier University-Ateneo De Cagayan (XU). Also expected to show strongly are 2007 and 2008 champions Central Colleges of the Philippines (CCP), SCUAA Champs Rizal Technological University (RTU), and Polytechnic University of the Philippines-Taguig (PUPT). Darkhorses include De La Salle University (DLSU) who placed 3rd in the NCR Qualifiers, Jose Rizal University (JRU) who placed 2nd in the NCAA competition, and Ateneo De Manila University (ADMU). Notable finalist also include Palawan State University (PSU), Tarlac State University (TSU), Notre Dame University (NDDU) from General Santos, and Mapua Institute of Technology (MIT).

On March 7, the NCC will have its High School and College All Girls, Juniors, and High School COED Championships, also in Ynares Sports Arena.

ABSCBN Sports is the official broadcaster of the UAAP and NCAA. It has also produced and broadcast international boxing, billards, soccer, volleyball, badminton and many others.